ABOUT
ASTON MARTIN MAYFAIR
NAME:
ASTON MARTIN MAYFAIR
ROLE:
Aston Martin Dealer
INDUSTRY:
Luxury Industry
COUNTRY:
UK
Aston Martin Heritage Finds a Central London Home at Dover Street
In a move to bring the allure of Aston Martin's rich heritage closer to its discerning clientele, the luxury automaker has unveiled its Heritage showroom at No.8 Dover Street. Situated alongside the Aston Martin Brand Experience Centre, this central London destination is set to captivate enthusiasts of classic luxury and vintage automotive marvels.
Paul Spires, the President of Aston Martin Works, believes that this expansion into Central London is all about engaging with customers in the very heart of their lifestyle. By offering a gateway to the world of heritage Aston Martins, the showroom is poised to cater to a clientele who appreciate the artistry and craftsmanship of these iconic vehicles.
THE ESTABLISHMENT
The global demand for heritage cars by Aston Martin is on the rise, evident in the overwhelming success of models like the DB4 G.T. Continuation and the latest Goldfinger DB5 Continuation. These vehicles, crafted in the very factory where their predecessors were born in Newport Pagnell, have not only rekindled the legacy of the brand but also set the stage for its bright future.
FURTHER HIGHLIGHTS
Aston Martin Works, stationed at the famed Newport Pagnell factory, serves heritage car customers from all corners of the world. The newly inaugurated Heritage showroom at Dover Street caters to an international clientele, offering an accessible hub for those with an appreciation for classic elegance.
This addition in Dover Street, located in the heart of London, will complement the long-established Aston Martin Mayfair dealership on Park Lane. While the Park Lane showroom showcases the full spectrum of contemporary Aston Martin models, the Dover Street locale focuses on the timeless heritage and the storied legacy that resides within the Newport Pagnell factory.
CURRENT HIGHLIGHTS
By placing the spotlight on heritage, the Aston Martin Heritage showroom at Dover Street aims to introduce a broader audience to the compelling narrative of Aston Martin Works, the illustrious history of the Newport Pagnell factory, and the iconic vehicles that have graced its production line. It's a move that not only respects the brand's history but ensures it remains an integral part of Aston Martin's vibrant future.
GALLERY
LINKS:
